You have a reputation. Give it a shape.

The answer names people now.

When someone asks a question in your field, they no longer get a list to choose from. They get an answer, and the answer credits the people it trusts. Every question you could be the answer to is being answered today, by someone.

Being named is not about the size of your site or the volume you publish. It is about whether the system can find you, be sure who you are, quote you, and see that others point at you.

Your authority is real. It is also in six places that disagree.

Your bio says one thing. LinkedIn says another. The conference profile is three years old and the photograph is different on all of them. Nothing points at anything. To a person that is a busy career. To an answer engine it is three weak people, not one strong one.

Nobody needs to manufacture your credibility. It is earned and it is already there. What is missing is one entity, defined once, that everything else points at.

One person. Five layers. One loop.

Then the loop: every month we keep the entity true, fix what is slipping, and report three numbers.

Three numbers, measured from the first day.

No targets before the audit. A target without a baseline is a guess. The audit sets the baseline; every monthly report shows the movement.

One build. One loop. You keep everything.

Content is separate, so you only pay for it if you want it. If you leave, the domain, the site, the schema and the reports go with you.